The second phase of the Gucci retail immersive experience begins

  After starting the first phase in September 2011, Gucci is pleased to announce the start of the second phase of the immersive experience Gucci give great detail, together with the presentation of the 2013 Spring / Summer collections of the Milan Fashion Week in the male.

Many thanks to the technologies of the partners of Gucci, OOOii, one of Hollywood technology innovator that develops gradually integrated directly into the Gucci flagship store will enable customers to offer unique, engaging interactions with digital enjoying the private label .

Fundamental support was from the Department of Information Technology for Gucci, the development and implementation of multi-channel contribution provided that the brick and mortar shops and online store www.gucci. com in a position to offer similar experiences, complementary business units.

Patrizio di Marco, president and CEO of Gucci, said: "With this project, and in particular the development of phase two, fully interactive, we show that we are committed to keep the investment in the development of effective means unique and innovative, with the to engage customers through the application of new technologies. initiative immersive experience Gucci retail innovator in enriching the experience we offer our customers directly in our branch network. "

The second phase of the revolutionary project immersive experience in retail is to make its debut at the Gucci flagship store in Milan Monte Napoleone, the shape of a variety of engaging experiences.

The show for three women and two men on the show - Five Pillars of ultra-high resolution panels manufactured by Planar Systems, a leading global provider of digital display technology, the images of the fashion show are seen in the respective areas of the store. Screens - very efficient, ultra-thin, 46 "and 55" Planar Clarity Matrix LCD video wall displays - are so arranged that they seem almost to be a single interface that is provided with the graphics engine OOOii is used to form to to reproduce the life-size interactive images, the transformation of the Monte Napoleone store in one of the most technologically advanced businesses the luxury sector.

Thank you to special Kinect technology, customers and employees are able, with images using simple gestures to interact fast forward, rewind or freeze the images from the exhibition to a shot of taking the eye or the detail of interest to the client.

During the second phase, the stores also carry iPads access to an application, such as the virtual catalog, which allows easy interaction with the column and 360-degree video display of models, each detail of the products presented on the podium known judge.

The inclusion of an interactive shopping is an essential component. Customers with a 32 "high definition screen with products and leather handbags and lifestyle categories available in the store, through symbols, materials, colors and new green products or interact sorted.