Louis Vuitton, the luxury in China and Fakes

Louis Vuitton false leads in the Chinese market Global luxury brand Louis Vuitton, a unit of LVMH Moet Hennessy Louis Vuitton (PA: MC) (PINK: LVMUY), recently a few shops sued in China's Jiangsu Province, claiming 500,000 yuan ($ 78,500) compensation for any action against counterfeiting. The hearing of the first case against a store in Nanjing Lady Fashion Shopping Plaza was the fourth in Nanjing Intermediate People's Court July. The case is not over yet. Louis Vuitton said he recently discovered counterfeit goods at the store in the shopping district Xinjiekou sold. The company has to send a law firm based in Beijing, is a reminder to the shopping plaza, forcing it to stop sales to within 7 working days allowed. The products were later on the shelves a month. The Plaza Shopping said it has signed an agreement with the tenants, blocking all counterfeit products. "We forbid the illegal trade and counterfeiting, and all transactions have to meet their obligations by signing the Convention. So, the business should bear the responsibility alone," said a man in the executive branch of the place is empty. Whether the mall responsibility may depend on whether he knows to be illegal copies sold, according to some experts. "A company needs the administrative mall store that sells fake notice, because it is sometimes difficult for managers to consider all business," Wang Qian, a professor said at the School of Intellectual Property is the East China University of Political Science and Law. Huanbei Taotaoxiang market, two other shopping centers in Nanjing, where Louis Vuitton reported the sale of counterfeit goods, a criminal prosecution, but the court has not yet begun to hear these cases. Counterfeit Louis Vuitton handbags and purses had disappeared from the shops in the center on Tuesday. Ye Boping, a judge of the Court of intellectual property by the court in Nanjing, said the case could trigger the revival of the luxury business suits against sellers of counterfeit goods. In May 2010, Louis Vuitton fakes rated at three million yuan in a raid of several business parks in Nanjing. The company claimed compensation totaling $ 11 million-yuan, sending 17 branches in the yard in Dalian, Liaoning Province, in August 2011. But some experts say that luxury actions have failed to solve the problem. "A significant number of counterfeits produced and sold by the site workers brnad luxury, which is generally known in the industry," said Zhou Ting, director of the Institute of Fortune character, studied the luxury goods. Zhou denounced as an irresponsible practice. "Sanctions do not benefit customers of the brand, such as compensation included in the internal circulation of the company, having some of the profits with the company to check for counterfeits." Louis Vuitton says it has a department to fight against counterfeit products, and repressive measures are coordinated with state agencies.