St. John Knits upscale Fashion House aims of modern women changed their intended audience

Rodeo Drive Resale, the largest retailer in the world of St. John Knits hand, explains how the iconic brand to attract younger buyers with its ambitious plans fall 2012 collection. Houston, TX (PRWEB) 3 July 2012 St. John Knits cemented his reputation as a designer of high-end fashion in the first, but as a reader of resale Rodeo Style Expert (shopRDR.com) and co-founder says Raya Jaffer, the iconic brand spent the last year in the midst of a makeover, working to expand its image beyond the exclusive luxury of fashion women "at a certain age." "The new St. John has a warm Burberry Gucci-meets-feminine and flowy pieces," she said, noting the brand now offers a greater selection of knit fabrics with less emphasis on Santana - once their trademark. "Gone are the business with the primary colors are textured knit dress with buttons and iconic royal filled. St. John's now has a modern look and minimalist with a feminine finish." Ads by Google Used as the first global retailer St. John Knits will have shopRDR.com interest in the future of the fashion giant, founded half a century ago by the husband and wife invested, Robert and Marie Gray. What knitting as a humble merchant suits and dresses quickly exploded into energy; her skirt suits, a symbol of power, influence and style, often with names such as Good Morning worn America anchor Robin Roberts and the secretaries, past and present, by Madeleine Albright and Hillary Rodham Clinton. "We are a brand in motion," St. John Knits CEO Glenn McMahon told WWD in an interview in 2011. According to McMahon, is a young St. John is not in accordance with the buyers in the 20s, but the younger by a decade or two as their current customers. "We truly believe that our future success of our ability, the girls of our current customers will be recognized." The balancing act to keep St. John loyalists, while the attention of a new generation of buyers is still important, as Raya careful to note that RDR She was always a part of their impressive collection of online St. John to the lover of the original St . John knit and offer big discounts to include pre-owned items, the blouses, jackets, skirts and more. "Women who have fallen in love with the original St. John can still find the last coveted collections at ShopRDR.com. On our Web site also provides a well-edited selection of the new models up to 75% off retail price." In addition to her popular series of articles in St. John, ShopRDR.com visitors can pass through a network of highly by brands such as Louis Vuitton, Chanel, Christian Louboutin, Gucci and more looking to browse. For those who profit from their beloved gentle, but more designer clothes worn RDR will pay up to 70% of the final selling price of handbags, shoes, jewelry, watches and accessories on consignment.