luxury brands to sell with social media in real time

  London luxury labels showed sales Instant Social Media during the London Fashion Week like never before with live video streaming online worldwide performances full of Twitter, blogs, designers, editors and celebrities head.

Topshop clothing retail chain has seen the largest online audience for a show live from London Fashion Sunday, with 2 million viewers in over 100 countries reached the last Topshop Unique collection.

More than 200 million people. The images and the contents of the track through a partnership with Facebook Topshop, where fans asked to live exposed behind their shopping site Topshop

More importantly, Topshop could see a direct impact of their social media of people streaming online could immediately buy the looks on the runway. Numerous articles, including dress was the first dress on the catwalk, sold before the show was over.

"People have been trying to figure out for some time, how do you make those" likes "into something relevant, like the social aspect of mixing with your brand, and I think we will be releasing the first brand that we" will his case study ... [In] "public social market economy, said Justin Cooke, director of marketing at Topshop, Reuters.

In other efforts to digital technology as its own, House of Holland partnership with eBay to offer an online virtual pop-up shop and designer Alice Temperley has presented some of their latest collections Temperley London with "Tracks" line.

"The traffic on the website, if you tweet with peaks give Pinterest, Instagram," Temperley told Reuters. "It's just full-time for a whole team of people, but that's the way things go."

Aside from being an online store instant social media provides brands with a forum for local sustainable fashion online willing to discuss all aspects of the collection, according to Lucy Yeomans, editor of the fashion retail site Net-A-Porter.com, and the editor Former British Harper `s Bazaar.

"I think someone who does not use the power of social media is just missing something huge, it's not just a marketing tool," said Yeomans.

It's not just brands that use social media to communicate with their customers. Fashion editors fought fashion blogger showing short darkened their reign on top of the fashion jump on the moving train of social media with tweets, blogs and photos from their own.

Publishers of magazines and newspapers have become celebrities of social media in their own right -. Jo Elvin, editor of Glamour UK, has more than 63,000 followers on Twitter, while Joe Zee, creative director of Elle U.S. has 155,000

In general, the cover of a journalist or media brand in general than three. Times greater in value on advertising, then he deserves a rider with a history of editor by Katie Mitchell-Baxter Account Manager at PR good relations

Claudia Crow, creative director of the talking shop PR consultancy, said that publications such as Vogue, Harper's Bazaar, The Telegraph and The Times are now at the forefront of new communication mode quickly, this was important to them, and from competition from small branches bloggers stay.

"Journalists can make or break a line. If they have a good or write a bad relationship, it is surprisingly powerful, it is amazingly effective," said Cornelius.