2012年10月6日星期六

Gucci, Cartier, Tiffany Make a list of the world's biggest brands

Rapaport ... Global brand consulting firm Interbrand has followed to establish published its "Best Global Brands 2012" list with Coca-Cola high of Apple and IBM. Completed for fourth place was Google that. First exceeded the Microsoft brand, which stands in fifth place Michael Kors Outlet Store Apple has followed the highest brand value increase in 2012 to 129 percent compared to last year from Amazon with 46 percent and 40 percent to Samsung. Newcomers to the list included Facebook, which was a publicly traded company has 69 this year on space, and Prada, Kia, Ralph Lauren, MasterCard and Pampers. While the brands dominated the list, many "consumer" brands have increased their value by expanding in emerging markets. Brands automotive and financial services are still under the effects of the weak economy. Many jewelry and jewelry related brands, the list also. Louis Vuitton, for example, was ninth overall, while eBay was 36, Gucci at 38, 68 Cartier, Tiffany & Co. 70, Avon 71st Interbrand noted that. Despite the slow recovery of the world economy, luxury brands have increased their brand value of 2011, and were resistant to the downturn in the market Success in luxury, he said, depends "not only on a portfolio of high quality products and excellent service quality, but also a strong brand cohesion, formidable digital presence and reputation that is highly refined and timeless."

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