2012年12月18日星期二

used luxury market is waiting for the Chinese mainland growth

It was reported that the consumption of luxury on the Chinese market reached 17 billion yuan (excluding private airlines, yachts and luxury cars) in 2011 and 2012, the annual consumption of luxury expected to exceed $ 20 billion by 21cbn.com.

The boom in the luxury market opportunity is expected to happen sooner or later, to accompany the rapid growth of the Chinese luxury market.

Opened in 2009, Milan Station Holdings (01150.HK), a retailer of second-hand luxury handbag, its first store in the People's Republic of China in Beijing. At that time, however, many "Milan Station" clones could be seen everywhere in Beijing, shows what the situation is for the luxury market in China is used.

There are two classes of second-hand luxury business models in China.

The first is a model of redemption, in which companies buy second-hand luxury with low prices and then resell the products. The representative of this model is the Milan station.

The other is based Commission, provides an outlet for owners and a processing fee of 10 percent. Secoo.com is an example of this model.

Hong Kong is a resale luxury goods, while in China, it is better to call them "luxury idle", the. A special relationship with the gift market

"Like any product here has a special issue of the sale, it is easy to see that the watches or handbags only record sales even more days to be reduced after they were sold," said a dealer Secoo.

In China, a large number of luxury goods purchased as a gift. So, customers are rich people here, often luxury instead of consuming for the staff, the target group in Hong Kong, said Li Rixue founder Secoo.



没有评论:

发表评论