Gucci loses four years litigation with Devine

  An Italian court has allegations that Gucci brand Guess Jeans be rejected Copyright injured after a four-year legal battle.

The claims of trademark infringement, counterfeiting and unfair competition.

The luxury brand has the first round of the legal battle won last year, will get $ 4.7 million in damages by a court in New York, even if it's only for a fraction of the $ 221m that she tried.

But in its second lawsuit in Milan, the judge denied the claims of all its brands Gucci and devalued held its diamond pattern, G logo and flora pattern. The court also dismissed the rights of the Gucci logo for a "square G '.

The judge ruled these patterns and motifs were all on the agenda of fashion design, the GUESS logo and "Quattro G 'had" nothing to do "with the design of Gucci.

He noted that the logo has been "outstanding reputation" suggests that confusion between the two products arise the possibility of rejection.

Paul Marciano, Co-Chairman and Co-CEO of Guess, said the decision was based on the position of its brand and describes the actions of Gucci as "nothing less than bullying."

"Because of their infinite resources, Gucci forum shopping was in the world, expand to try to stop the accessories business success rates," he said. "It is fundamentally wrong and unreasonable.

"There are global trends that follows Gucci when someone is in fashion, they are no different guess about.

"For me, four years, the three-year fight was in New York and Milan due to a massive and unnecessary litigation that could have been solved with a simple phone call easily that Gucci never did."