As Punjab bring singer famous brands such as Prada and Gucci

       NEW DELHI: If a state extravagance as a subculture and makes no secret about it, you know that Prada and Gucci might as well be part of the folklore. In the vicinity of the river Chenab, it's like you can almost hear the jingle jingle of bracelets Swarovski army occupied as time stops in the Rolex Cellini adorn the wrist of his eternal lover Ranjha.

"Punjabi Dil Se Hi Mark hote hain (We just make the heart)," Mika, Bhangra and Bollywood super star playback singer, who try preferred the orange lobster, which was imported from India as show seven years ago said, with his impressive skill with octaves.

"Many people can have lobster, but no one has an orange in Asia," said Mika, who insists his glasses would either Prada or Louis Vuitton. "My favorite is the Rolex clock Rs 40 lakh," Mika added for good measure, He is from Patiala, Durgapur born and raised in Patna.

Mika and his ilk feel very proud to be part of the gallery where bhangra music world nowadays ace brands vying for your attention, so you do not get lost in the battle or the meaning of words to do.

And so are their avid listeners. How Navjot Kaur, all 25 who go for a Gucci handbag, decided after consultation Honey Singh - Bhangra-rap singer controversial but popular - it explain the virtues of the 92-year-old Florentine brand as follows: Main Teri kaali Keha Gucci, Prada you tera laal; Kithe Challo sohneyo oh, Sajh Dajh ke. In the video for the album with the title International curious villagers, Singh is seen flitting in a red convertible Bugatti announces that it all "go chicken breast for an Indian girl with brown skin.

Songs about the LANGUAGE OF FIRE

And back home, Indians seem to take the bait - hook, line, singer and brand. "I always knew about Gucci, but I have the urge to have the label after watching videos Honey Singh ... This is a cool thing," says Kaur, who she claims is in love with Honey Singh.

Kaur bought a Gucci bag with a pair of Jimmy Choo shoes in Delhi recently in cash as a birthday gift from his father, a businessman.

Be the singer go Sharry Maan that weaves in Armani and his songs Enfield Bullet, or a hero of Bollywood courting a girl for a long ride in his Pajero on its "Appy Birthday" celebration, Punjabi songs speak the language of the brand like never before .

In one of the richest states in India with a sizeable population of NRI, the high-street brands have always had a great ride, but the brush was stolen with Bhangra.

Brand experts say that these songs are just planning what exists on the ground. "These songs are short hand for a certain type of lifestyle Punjabis. It is ambitious," says Santosh Desai, brand consultant. In addition, iconic brands, finding a place in this song are. "Do not become icons because they are mentioned in a song," he added.