girls has a new bag, and it is Louis Vuitton

       Bernard Arnault, head of LVMH Moet Hennessy Louis Vuitton (MC), gave his 38-year-old daughter of one of the biggest challenges of the luxury group, the revival of the flagship brand Louis Vuitton, which shows signs of wear.

Delphine Arnault 25 June was named executive vice president Vuitton supervise their product lines. There will be 2 executive in a unit that is half of the profit before tax of LVMH, the number that evidence it was treated for a high post, perhaps the top job at luxury giant with headquarters in Paris.

While Vuitton is always the sign of the world's most valuable luxury, it is losing ground to competitors like Gucci and Prada (1913), as demand drops the iconic "LV" monogram handbag.

A report last month by the Board of Millward Brown estimates that the value of the Vuitton brand fell 12 percent last year. LVMH reported in April, the lowest flattened Fashion & Leather Goods Sales in more than three years as a sales manager in China. As a consumer, such as Vuitton, suffered "to make room for the luxury that they feel better by sharing with others, it is the way of the road brands," Millward Brown said.

Delphine Arnault, the task of giving the brand an exclusive aura overshadow their ubiquitous Monogram canvas bags and the introduction of expensive leather bags. In the short term this could slow revenue growth, LVMH also said it plans to open fewer stores Vuitton.

Delphine is the oldest of five children of Bernard Arnault. In the last five years she has been controlled as # 2 in Christian Dior Couture, also by his father. (Boy brother Antoine work unit meanswear Berluti, LVMH and the two brothers to the Board of LVMH.) For Dior, it helped to Raf Simons after the former head of the Design Design John Galliano was ousted in 2011 for the production of anti-Semitic insults.