I wear Gucci, so back to my husband! As women buy designer labels to "compete with competitors romantic"

  The real reason women want handbags and designer shoes? To other women flirting with their partner to prevent.

According to a new study by the University of Minnesota women buy expensive clothes and accessories so that other women do not steal their people.

"The feeling that the relationship is being threatened by another woman automatically triggers women want to flash Gucci, Chanel, Fendi and other women," said Wang PhD Yajin CBS.

Instead of strutting down the sidewalk christian louboutin pumps, which awaken romantic interest, the researchers found that women really want to ward off potential rivals.

"If a woman is display design products, it is to the other women said," Pull my man, "said Carlson School of Management associate professor Vlada Griskevicius.

Clearly shows design objects exudes an atmosphere that a woman committed partner, which in turn prevents other women who are trying to steal has.

The study found that women often automatically assume the designer bag was bought from a woman her boyfriend or husband, even if they bought.

"It may seem irrational, that every year, Americans spend more than $ 250billion in luxury goods for women ... but conspicuous consumption really smart for women who want to protect their relationship," said Griskevicius.

The study on the buying behavior of nearly 650 women focused and determined that if a woman feels their relationship is threatened, it will often turn to designer labels - and not necessarily for a simple pick-me-up.

"A handbag or a pair of expensive shoes seems like a shield work when swinging a handbag Fendi successfully defended her romantic rival, Ms. Wang said.