ladies fashion brand enters administration

  The fashion brand women sued an Australian local stores are "like flies" in difficult retail conditions as administration announced it entered into voluntarily.

Kirrily Johnston said in a statement on Wednesday that 12 years after the completion of "questions GFC" and "making fortune" the company had approached over the edge.

The designer also cited the high Australian dollar, high street rents, the cost of local production and sales pressure line were brick and mortar retail as contributing factors.

Mrs Johnston said local retailers emphasized wholesale orders processed as if they were acting on shipping and not pay and returned to stock if they had some more orderly or quiet months.

"The shops that sell our collection like flies on a weekly basis, as everyone is falling in the distribution in trouble," Johnston said in a statement.

Johnston has two stores in Sydney, Melbourne and sold by David Jones and over 70 boutiques nationwide.

She said that it was uncertain that his future would hold without support.