Why Custom mode can better deal with men than women have

  Fashion for men a more objective for startups at the moment, with companies that, although men tend to buy less than women, they represent an untapped market to recognize. Here's how the data J.Hilburn to do just that used.

Send a stylist to measure a person to know their exact dimensions of the clothing, show different types of clothing, then provide them with clothes that fit perfectly - they are your customer for life. This looks like a very solid business idea, is not it?

In fact, investors are skeptical about the model designer in the fashion, they think it is a lot of work, and not scalable. And as it turns out, the model is much more difficult for fashion women than for men to reproduce.

But fashion retailer J. Hilburn aim to prove the doubters who make clothes for men, since it was founded in 2007. The company has been built on the basic proposal by measuring each client to discover their exact body size, it can produce high quality clothing at a lower price by the traditional business or shop.

And unlike other e-commerce companies (many of which are built on this principle), J. Hilburn has such a wide range of clients that they use this information to make more accurate paris in the production and sale of donated goods do - and we expect higher profits. The company said it expects up to $ 55 million in sales this year, and revenue from the first two quarters are more than 100 percent higher than the same quarter last year.

I sat down with the CEO Hil Davis, who, as the company uses this data to paris said. The basic idea with J. Hilburn is that the company thousands of designers across the country, especially women aged between 35 and 55, to meet with the customers, take their measurements, they show various items for sale (they take a commission on sales employed). Once a customer's measurements on file, you can order custom items from the site, if he wants, or a meeting with a stylist, get ideas to buy clothes for.

Davis said investors were skeptical about the model designer in the past, but it is actually a huge head. Once the customer is measured, they are generally more loyal customers, and they spend more time customers are few competing brands, he said. In addition, the cost is not as high as you can imagine, when the stylist an average of 30 customers and costs $ 165 to train.