2013年8月1日星期四

Harland Clarke receives 2013 Gold Hermes Creative Award

Harland Clarke scored 2013 Gold Hermes Creative Award for his work in  marketing services with PNC Business Credit, a division of PNC Bank. The winner was PNC "transactions" campaign in 2012 in the category of direct mail campaign in the business-to-business. This is the second year that the marketing services creative team of Harland Clarke won a Gold Hermes for his work with this client. The winning campaign has a high impact brochure and a series of maxi postcards to promote the success of PNC Business Credit in the financing of hundreds of offers for mid-sized companies and private equity groups. The 2011 campaign to raise awareness of the roadmap of the PNC in closing complex processes several million dollars are being funneled. For more than a decade, Harland Clarke PNC Bank marketing services, including strategy, provided analysis and customer contact and program management solutions. "We are delighted to receive awards back-to-back, but even happier that this creative campaign to demonstrate its leadership in the market for PNC Business Credit, as it further strengthens customer relationships," said Keith Henry, Senior Vice President and Chief Marketing Officer for PNC Financial Services Group. "PNC Business Credit has to tell a fascinating story. We have an excellent partnership with them and we are happy to help them go to market with strong creative that their target market float", Kris Niblett, director said creative, Harland Clarke Marketing Services. Hermes Creative Awards is an international competition for creative professionals in the design, development and hardware design and marketing and communication programs for traditional media and new technologies involved. Data are available from the Marketing and Communications departments, advertising agencies, PR firms, graphic design shops, production companies, web and digital artists and freelancers. The Association of Marketing and Communication provides judges and sets standards of excellence for the Hermes Creative Awards. The competition has become one of the largest of its kind Winners size varies from person to communicators media conglomerates and Fortune 500 companies. About Harland Clarke Corp. Harland Clarke Corp. (www.harlandclarke.com) is a leading provider of best-in-class integrated payment solutions, marketing services, technology and security vendors, and retail products. It serves clients in many industries, including financial services, retail, healthcare, insurance, telecommunications, and ranging in size from major corporate brands and trade groups to micro-businesses and individual consumers. Through the cooperation, commitment to end-to-end with clients to Harland Clarke Marketing Services to develop integrated strategies that support the framework of the marketing life cycle based on unique insights from research, data analysis and benchmarking portfolio. His ability to multi-channel campaign execution include database and email marketing, business intelligence, advanced analytics, program management, strategic services, creative development and production - all from one source Unique services for advanced marketing. Harland Clarke provides products and services for the payment of more than 8,000 banks, credit unions and major investment companies, and operates in several states and municipalities. Harland Clarke is a wholly owned subsidiary of Harland Clarke Holdings Corp.,  which also owns Harland Financial Solutions, Scantron and Faneuil.

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