Hermes comes to Hollywood's Rodeo Drive flagship store opens with a literal

The iconic French luxury brand of the famous Kelly and Birkin bags,Cheap Chanel Bag high-end men and women , and household items - After her famous Beverly Hills boutique at 434 North Rodeo Drive has been under construction for 18 months Hermes Precious - reopening on 3 September, both with a visit to the store in the morning for journalists and a one-of -a-kind evening rash in Culver City meeting space coveted ( 8461 Warner Drive) . Parisian creative director Pierre -Alexis Dumas, the French and American brand Hermes President Robert Chavez held even a pre- dinner Monday Labor Day , shortly after arriving in Los Angeles, on the terrace of the Sunset Tower Hotel - for some journalists and friends from Hollywood back home. It was a celebration of two heavy days , spared no expense or effort and visual treats that even Hollywood has rarely seen anything like it . Tuesday morning began the walk- through shop , adding to the new window of Visual charming French artist Zim & Zou , who flew from Paris supervise the installation of whimsical paper especially in a turquoise hue Hermes created initiated for a good part of Bev Hills store. It took the team only six weeks to prepare the visual system . One of only two custom 12,900 Hermes leather basketball - first reported by THR in August - was part of the screen. We hear another basketball sold out . The turquoise shade also extended a special installation on the first floor of the newly opened store (September 3 official) that has Hermes jewelry, watches, perfumes , leather goods, scarves and hats : a blue bicycle with a Hermes bag Hermes support saddle - the Bike Race $ 4,700 , and the bag , $ 11.200 - both unique in its kind. Birkin and Kelly bags and some other species have been listed Hermes bag on the first floor usually appear in shades of blue and green , what the idea of ​​the pool and the sea Hermes as native Los Angeles. Prada Messenger Bag Pierre -Alexis Dumas opened the festivities with his cousin , Axel Dumas, CEO of Hermes, Hermes explain opened his original store Bev Hills in 1972 , forty years ago - and the company has invested so much in Los Angeles now that the family Dumas - originally Hermes hundred eighty years and is still owner - actually bought the building in 2012. "It means a lot to us ," Pierre Alexis Dumas told reporters at the opening ceremony , the redesigning "because it was my father who came to Los Angeles in 1972 to open our first standalone store in the U.S.," architectural store of 12,000 square meters was provided by the French company IBLJ who designs all the company's businesses worldwide The store design is on a white spiral staircase , the three floors ( the third is new was for retail and private banks before open ) extends to before there was a feeling of light to enter the stairs and centered. The second floor contains the Hermes calls " universe " women mens " ," universe " of clothes, accessories, shoes and boots area mens' newly renovated rooms has its own where people have their own fabrics and colors for suits , shirts can . - and even sweaters. This is all made ​​new in the West Coast . There are also some leather bracelets famous brand Hermes iconic pyramid-shaped diamonds and the other in red gold. While the store is an impressive array of photography and art - the art highlighting the equestrian history of Hermes , which originally started as a specialized saddle leather business . Perhaps the best picture of the store is a rare recording of Grace Kelly 1950s cleaning his own Kelly bag - of course , the name of his . The third floor includes all home products , including fine saddles the company - everyone is affected since the beginning of the company, 180 years ago . There is also a bed, leather chair , reprints of Jean- Michel Frank furniture company , tables and leather banquettes - by the Italian designer Enzo Mari, who works with Hermes on many items and objects. There's even a leather tray top and a bank of drawers. Of course, everything is wonderful tasty - and surprisingly functional at the same time . Apparently the most expensive item in the entire store is a leather wine carrier in turquoise that comes with crystal glasses . This is a modification of the one originally for Sammy Davis Jr. " And my favorite wines ," Alexi said Pierre Dumas , generous, " is California wines. " Prada Messenger The evening's events began with the welcoming loyal Beverly Hills customers in the store, then to see a move in the local Culver City - this is a celebration of Hermes with Hollywood visual effects that still surprised this was combined sophisticated audience - the included jewelry designer Loree Rodkin , SAMA Sheila Vance , Jessica Alba, vintage retailer Cameron Silver , stylist Jeanne Yang and philanthropist Petra Flannery and glasses and TV producer Maria Bell took his own red crocodile Birkin for a spin . To participate, customers commercialize an orange carpet, which is the color of Hermes boxes. Just inside the room, a " river " that were installed on boats toy was packed and Parisian street carts offered mushroom pancakes and mini sandwiches crafts - the champagne flowed , of course. Then the next guests are moved through a large " library room " - lined Hermes book printed wallpaper - where a small band played , lobsters were served , and bags and historical pieces were presented behind glass. And as if that was not amazing enough , each guest received a digital chip , which they use to the memory of the evening might have by e -mail to them - cartoons by various artists , photo opps , etc. Another part made ​​with video images of corpses floating tile top and blue and white was clearly " pool room " - and presented some dance of " synchronized swimming " led ( without water) - Men Hermes trunks turquoise, turquoise ladies. Hermes suits and bathing caps There was nothing cute retro - gives an Esther Williams movie to life. Yet another room to Hollywood was inspired in the 1930s , with old film clips of the 1920s and the dawn of cinema, a director 1930 with a megaphone years created opportunities in vintage Hermes scarves - and a large white vintage car , could the car - Hollywood fanatics do not stop fawning . At the end of the game, the outdoor terrace many party guests sit exhausted , sipping the last of her champagne - and wonder what Hollywood party could be larger . "At Hermès , " Pierre Dumas Alexi THR says:Prada Messenger Bags "We take very seriously the parties. "