Mode is for the teeth apart and strange attitude is the new beautiful

  There is a long opinion , encouraged by the airbrush, must be perfect , that is the beauty . But the latest round of fashion weeks , which began last week in New York, already shows a clear trend towards a new type of model looks good .

Unconventional as it seems , is chic . Perfection is out and crazy, according to observers , and stand on the podium now more than a pretty face and a thin stick classic physical need.

Select company of Alexander McQueen and Yves Saint Laurent to M & S and Debenhams to work with models that are quirkier , curvier , older and more racially diverse. London and opens the way before the fashion week in the capital, 13 September is change .

Perhaps by street fashion and the growing success of the fashion bloggers who since then to change the look of the art -meets -student - led festival for some time , the designers have followed , and to present their original designs sophisticated clothes.

Caryn Franklin , co-founder of the Campaign for diversity in fashion from all areas of the parade that women are tired of uniform appearance . "Women are now looking models with attitude , flair and individuality. Want more personality and a version of womanhood that has more attitude ," she said. " We had an obedient, docile classic look , feminine and we are all sick to the back teeth of it."

Some of the most successful models of the moment have offbeat charm . Cara Delevingne for thick eyebrows , make faces , and shake Harlem. Teeth away from Georgia Jagger are its signature asset , and its profile is helped in no small measure by his legacy of rock star. Colors and weird hairstyles are always acceptable , while far from bland style models Chloë Sevigny and Alexa Chung are . Nobody " wants to model the stamp of " more , according to a Los Angeles makeup.

Since the models of the 90s - people like Elle Macpherson and Claudia Schiffer - scratching their bronzed Amazonian members is the preferred look empty and waif -like: an ethereal kind , made ​​bland and slightly robots on the podium after the hair and makeup.

But now the industry is most Far Eastern markets, and there are many more Asian women on the slopes. Ming Xi, Xiao Wen Ju and Soo Joo are the faces everyone wants to shoot and slightly curvier models like Kate Upton sometimes appear instead of the typical appearance of edges - hunger.

"Whether you are a consumer or a model , or a blogger style is at the top , his individual is now an integral part of the industry," said Hannah Almassi , fashion editor of Grazia . "Years of mass production and imitators trends have created a huge thirst for really personal style and appearance , without the limitations of an alleged perfection. "

Display other talents , or have a unique selling point - if it means to be crazy and cute , shows a rare opening on social media as Delevingne , or take on a different character than outside modeling Jourdan Dunn and cooking - with the audience throughout the to connect the world to find and promote brands and designers to use these women.

"Social media gives them a better place to work fine , interactive and conversational in short sentences , fun , catchy moments - and they still have to use their voice ," Franklin who was said. Industry for over 30 years, " Delevingne made ​​with a variety of faces - and everyone loved it. "

Love Tumblr Model Kelly Mittendorf track trades on its unique look and rising star Lily McMenamy , the daughter of supermodel Kristen McMenamy , more recognition for his style Beetlejuice inspiration. The trend is that the traditional beauties try to jump on the train - consciously change their appearance to be themselves . Burberry model Edie Campbell has recently undergone a course of radical youth , sharing her long brown hair in a mullet dyed black , and the U.S. 31 - year-old model Erin Wasson has many tattoos.

London stylist Pandora Lennard has established an agency to meet this need. Anti agency is for women who are talent , style and presence have more perfect than good looks .

" The cast of " anti- models " is a good way to convey the mood of a collection and inspiration," said Almassi . " It is much more effective than just clothing, hair, makeup and music, because it is not only their appearance, but they really are. Use different looking people in the country and shows that people can get closer to the basic philosophy of a brand bring. diesel are great. their current campaign reboot has a line-up of characters with an interesting background , skills and cool personal style to boot . "

Opt for alternative models is not a new idea. In the 80s, many models have trust without effort and energy , and designers such as Giles Deacon and Jean-Paul Gaultier is known for street casting and unexpected choice for a long time . Sophie Dahl and Kate Moss made ​​headlines for breaking new ground. But the idea is becoming more common, and it is growing.

Sarah Raphael , deputy editor of iD , who gave his first cover Moss, think it's still a slow process. "Most of the models of the diversity of size No. 5 feet 10 are , but they are certainly more diverse than ever and the idea of fashion beauty has certainly increased," she said.

" There are still typically " pretty " girls - and there always will be - . ID but , anyway, is a girl with an interesting face really different and unconventional one who gets us really excited "