Vanity Fair France, Chanel Host Dinner Cannes

   Vanity Fair France connected with Chanel, at a dinner hosted in Cannes on Sunday night before the start

of the first edition on 26 June celebrities like Jessica Chastain, Adrien Brody and Milla Jovovich met Tetou

restaurant in Golfe-Juan de Cannes. They were joined by Karl Lagerfeld, Conde Nast International Chairman

and CEO Jonathan Newhouse, chairman of Condé Nast France Xavier Romatet and the editor of Vanity Fair

France. "The American edition of Vanity Fair has a strong presence in Hollywood. Vanity Fair in Cannes,

France must present" Romatet told WWD. He noticed that Graydon Carter, the editor of the American edition of

Vanity Fair, had agreed to forego its annual festival in Cannes, have marked the centenary of the journal

would this year.

"Vanity Fair is a very difficult concept," said Romatet noted that a survey of potential readers in France a

few months ago showed a detection rate of 33 percent, but little understanding of the mission of the check.

"This is a magazine to influence, but not a consumer publication investigated., It will be presented some

products. It is a magazine that speaks to people, but it is not a celebrity publication. Told this magazine

that we hope are exceptional. "

Four questions were ever produced. Unlike the weekly Vanity Fair Italy and now defunct German edition, the

French version is modeled on a monthly American original, with a mix of investigative journalism and

entertainment.

Michel Denisot was appointed editor in chief. Denisot presented the evening program of the week "Le Grand

Journal" on Canal Canal Plus pay-TV for almost a decade and has close links with the sport, politics and

entertainment. Anne Boulay, former editor of the French edition of GQ editor, while Virginia Mouzat came on

board to monitor the BBC fashion, lifestyle and reports.

Condé Nast plans to print 400,000 copies of the first edition to be launched in conjunction with a website.

At a price of 3.95 € or $ 5.07 at current exchange rates, the first edition held in about 270 pages,

Romatet said, declining to specify how much is advertising. Aimed mainly at the age from 35 to 50 women,

want it reach to 600 pages per year to sell advertising and generate a first print run of 85,000 to 100,000

within three years, he said.

Romatet refused further details on the matter from the beginning show, except that it's exclusive coverage

of Cannes party would be seen with pictures by Ellen von Unwerth.