2013年5月20日星期一

The expansion mode Mary Katrantzou


  Mary Katrantzou is planning to launch a line of leather goods and interiors rich in the future. The

designer, known for its incredible digital prints and sculptures silhouettes, recently teamed up with the

denim brand Current / Elliott for a capsule collection - a move that she said opened my eyes to explore

possible new directions. Jeans, she admits, could be another option.

Katrantzou is currently preparing for significant expansion of the brand, including the introduction of the

e-commerce website in the first few weeks. And presented his first preseason game collection next month (for

pre-spring/summer 2014), it is also currently hiring 16 new employees.

"If not this season, well, we would not be able to recruit, and our staff would be overloaded, and they'd

go," she said. "While the risk that scares you forever. [I ask myself] I'm something new that people will

inspire present? You are unsure of your life."

The Greek designer is grateful for his continued support of NEWGEN - sponsorship on behalf of Topshop and

the British Fashion Council - which she says has allowed him to consider growing and expanding every season.

"As part of NEWGEN attracts many international buyers and press for your show, and if you start, it's so

important to seen by the right people your work," she told New York magazine before it reveals has ambitions

of an Art Director be in a fashion house big names in the future. "If you had me six years ago, although I

have asked my own label, I would have said absolutely not. So you never know."


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