The turnover of Spanish fast-fashion brand Zara is famous brands in India, 18 more stores in the near future

       NEW DELHI: Spanish fashion brand Zara quickly can now be literally weighed in gold in India that its average sales per store far more than other brands of clothing increased by at eye level with the largest jewelery chain Tanishq be the countries.

With an annual turnover of Rs 405 crore each new Zara store in the country, an average Rs 45 crore last year, more than six times more than the largest apparel brand Louis Philippe in the country and a little higher than the biggest department chain Shoppers StopBSE the country.

Inditex Trent, a joint venture between brand Zara owner Inditex and Trent retail arm of the Tata Group, has 56% sales growth without the addition of new businesses for the year ended March 2013 managed by its last annual report.

The latest figures refute the original announcement that the charm of the most popular "fast fashion" global brand in India may fade over time. It does not happen for three years. In fact, Zara has a double-digit growth may have experienced in high same-store sales in a market where most retailers struggled for a number to grow due to a slowdown in consumer spending in Good ambitious. Experts say that what is was for Zara in India, what works for the brand elsewhere - affordable imitation versions of the latest fashion and make it twice as fast for buyers.

"The brand is a challenge, but easy on the pocket for most consumers in the cities," Ruchi Sally, director of boutique retail consulting extend Solutions, said. "The price tags are similar to that of other international brands of premium or even Indian, but at this price the product rather than others," she adds.

Overall, almost all the bits of Zara Inditex control operations, from design to distribution of a large part of the production. When a new style is not a shot in a week he goes off the shelf. Even the most popular models do not stay long. There is no storage and restocking are rare.

Zara is also known to reduce real estate costs under control. India is no different. "Zara is a tough negotiator," says the owner of a shopping center in the area of ??the national capital. It requires fit-outs and floor coverings, the person added. With the revenue sharing to become a part of most leasing transactions, developers prefer brands like Zara, which bring much more revenue per square foot of a traditional store or supermarket.

For example, select City Walk Mall in New Delhi, panties anchor tenant, spread over 25,000 square meters of land, generates average monthly turnover of Rs 4 crore, while Zara doesRs 7-8 billion rupees a month for the 16,500-sq ft shop, say insider trading .

A person who. Familiar with the plans said the company Inditex Trent would open more than 18 stores in the next three years and expand in smaller cities like Mangalore, Surat and Indore Analysts say it will not be easy. "The challenge for any international brand would be the way from India to Bharat as they try to be true to scale to win," Debashish Mukherjee, a partner at AT Kearney, said.