De Chanel Hermes luxury watches advertising bread on the holiday season

NEW DELHI: A billboard for a luxury watch beside a road bridge in the bustling city is hard to miss, especially for those, the French fashion house Hermes combine mainly with clothing and accessories. How the Indians loosen the purse and Dushehra before Diwali, the two major festivals also opened the wedding season, a growing number of premium and luxury watchmaker jump on the moving train advertising to public money in the air. Chanel, a French luxury brand watches sold at prices up to 2.5 lakh in India since 2005, is a billboard at the T3 terminal of the Delhi airport chic set up. "The hoarding shows Chanel creates awareness, visibility and desire in an appropriate environment," spokesman Chanel India Marielou Phillips added that fueled questions about the collection of brand new shows in his shop the capital. Watch market in India is estimated at 4,500 crore. With chunks of time premium and luxury, representing approximately 20% of sales, or 850 crore "The idea is to establish the brand in the minds of people," said Yashovardhan Saboo, CEO, Ethos Watch Studios which recently started selling watches Hermes. "We will soon show Hermes watches worth 80 lakh in our stores," said Saboo.